The Akron Racers, the oldest existing women's professional fastpitch team, is Northeast Ohio's best kept sports secret. From June through August, historic Firestone Stadium comes alive with 70-mile per hour fastballs, jaw-dropping defensive plays and professional players that provide post game autographs and photos for fans of all ages.
The City of Akron invested $3.5 million dollars to preserve and renovate historic Firestone Stadium to welcome the Racers in 1999.The Racers competed for two seasons prior to the restructuring of the league after the 2000 season. The league under its new moniker, National Pro Fastpitch (NPF) returned to the diamond in 2004. The Racers staged a come-from-behind victory over Jennie Finch and the Chicago Bandits to claim the 2005 NPF title.
Over the past 15 years, the Akron Racers have transformed Firestone Stadium into a destination for numerous state, regional and national amateur events including the 2007 NCAA II National Tournament, the MAC Championships and the OHSAA Girls Softball Tournament. Over 75,000 players, coaches, friends and fans join us each year to cheer on their favorite team.
The following advertising and/or partnership opportunities are available for your review. Checkout the current packages available or contact us to customize a pacakge that meets your marketing objectives. Please call 330.376.8188 to speak to a sales representative.
Billboards (7' x 9') are available on the outfield wall. Your company’s logo or slogan can be featured on our permanent outfield fence which will be on display from April to October for every Firestone Stadium event.
Your company name and/or logo will appear at the bottom of the Scoreboard, located in centerfield. The signage will be viewed by fans at every home game, tournament and stadium event throughout the year.
Pole Banners are a unique advertising option. The banner will feature a current player headshot with your name or logo displayed on the banner on the light poles that are located either in the parking lot or in the stadium.
Dugout signage (9' x 5 '), located on top of the team dugouts, provides a valuable asset. All in-game promotions, player introductions and more take place right the dugouts, each night.
Mascot Sponsor – Wheelie
Your company’s logo will appear on the uniform of the Akron Racers' mascot, Wheelie. Wheelie is a popular attraction at Racers games, parades and events sponsored by the City of Akron and surrounding communities.
The Electronic Marquee is located on the corner of S. Main and Wibeth. The eight-second display is broadcast 3,000 times per month. The display involves three lines with a maximum of 17 characters per line. Your company name, phone number and/or website can be placed in front of over 200,000 cars that travel this intersection each month.
Akron Racers Program Ad
The game programs are 5.5” x 8.5” and produced three times during the summer. The advertisement will run in each issue produced during the year. Every program is sold at home games and is available at all stadium events. The program will contain profiles, feature stories, stadium information, action photographs and fun pages to keep fans engaged.
Akron Racers Scorecard
The Akron Racers Scorecard provides team rosters and place to keep score during the game. The Scorecard also contains the nightly game notes and statistics. Your company's name and/or logo will appear on the scorecard.
90,000 pocket schedules are produced each year. A panel (2.5" x 3.5") is an effective advertising opportunity due to its distribution. Pocket schedules are included in the season ticket holder mailings, enclosed in each envelope with tickets that are purchased at individual games, distributed to members of our Kids Club, distributed to all local businesses and several area schools, and distributed by the Akron Beacon Journal newspaper to 900 locations.
Game Day Giveaways
· Mention in press release that is sent out the week of the game
· Mention in any Radio or TV spots that are produced
· Logo on the team’s website
· Mention on promotional calendar distributed at each game and a PA announcement that’s read for 3 games, including the day of the game mentioning your company as the sponsor of the giveaway. Stadium staff and/or ushers will hold up the giveaway item and display it to fans for 3 games, leading up to the giveaway game.
Examples of Giveaways include but are not limited to:
· Automobile sunshade
· Mini bat
· Bobblehead dolls, Statues
· Seat cushions
· Team card sets
· Whatever fits your business! (approval required)
On-field promotion are designed to enhance the overall game experience. Throughout the season at each Akron Racers game, numerous promotions dot the schedule as soon as the gates are open to the public. Sponsoring one or several of the nightly promotions adds sponsor recogintion through advanced print and electronic marketing channels. The following are examples of on-field promotions:
· Dizzy Bat Spin/Race
· Race the Bases vs. Mascot
· Dance for your Dinner
· Whatever fits your business! (approval required)
As the Sponsor of the designated on-field promotion, your company will receive:
· Naming rights to the promotion that will take place once per game in between innings at each home game of the season
· PA will be read during the promotion describing what’s taking place on-field
· Sponsor may supply a 15-second script to be read before, during or after the promotion
Fireworks are the #1 fan promotion. Your company’s logo will appear on all Firestone Stadium collateral pieces and advertisements promoting the event.
As part of a Fireworks Night sponsor, your company will receive the following elements:
· In Stadium Marketing – three days prior to the event your company will be promoted in PA’s, website, email blasts, print, information both, etc.
· Print – logo recognition in print ads that run in the newspaper prior to the game
· Radio – your company will be mentioned during any radio spots promoting the night as the sponsor of the fireworks
· Game Night – a 15-second PA to be read during the game.
PARTNERSHIP PACKAGES - Select a Package below or contact us at 330.376.8188 to customize a package that works for you!
Single - Outfield Billboard (7' x 9') includes production; 50 Stadium ($7) Tickets
Double - Outfield Billboard (7' x 9') includes production; 50 Stadium ($7) Tickets; 1/2 page ad in Game Program; 2 VIP Season Tickets
Triple - Outfield Billboard (7' x 9') includes production; 50 Stadium ($7) Tickets; 1/2 page ad in Game Program;2 VIP Season Tickets; Play of the Game (24); PA Announcement (24)
Homerun - Outfield Billboard (7' x 9") includes production; 50 Stadium ($7) Tickets; Full Page ad in Game Program; 2 VIP Season Tickets; Specialty Promotion (24); PA Announcements (24); Electronic Marquee (6 mo display)11
Grand Slam - Outfield Billboard (7' x 9') includes production; 50 Stadium ($7) Tickets; Full Page ad in Game Program; 2 VIP Season Tickets; Specialty Promotion (24); PA Announcements (48); Electronic Marquee (6 mo. Display); Pocket Schedule (2.5" x 3.5") 90,000 printed.